Cameron Goff
Hungry, enthusiastic, and always ready to learn.
Creative campaign targeted at first time mothers with a confident message that Burt’s Bees products are safe for their children, themselves and the environment

Burts Bees Baby

Branding, Copy

Myself and three interns presented an entire campaign for the Burt’s Bees Baby product line

Creative campaign targeted at first time mothers with a confident message that Burt’s Bees products are safe for their children, themselves and the environment

Creative campaign targeted at first time mothers with a confident message that Burt’s Bees products are safe for their children, themselves and the environment

Screen Shot 2020-01-23 at 2.30.07 PM.png
Many of the images use specific Burt’s Bees products like belly cream, pajamas, robes and sheets

Many of the images use specific Burt’s Bees products like belly cream, pajamas, robes and sheets

Screen Shot 2020-01-23 at 2.54.52 PM.png
Screen Shot 2020-01-23 at 2.48.12 PM.png
Screen Shot 2020-01-23 at 3.00.02 PM.png
Our social campaign focused on mothers pursuing their passions in between the work of motherhood

Our social campaign focused on mothers pursuing their passions in between the work of motherhood

Experiential ideas like a Facebook talkshow hosted by mothers and sponsoring maternal hospitals

Experiential ideas like a Facebook talkshow hosted by mothers and sponsoring maternal hospitals

Screen Shot 2020-01-23 at 2.59.29 PM.png
Screen Shot 2020-01-23 at 3.01.28 PM.png